Download and Read books Don't Call It That online PDF, TXT, ePub, PDB, RTF, FB2 & Audio Books files for your device. So, you can read the books in any times.

[5.18 MiB] Don't Call It That books by Eli Altman

Don't Call It That
Title:Don't Call It That
Format Type:eBook PDF / e-Pub
Author:
Date release:
Size:5.18 MiB
Category:Design, Books, Arts & Entertainment
A workbook for naming your product, business, or brand. 

Your name is the tip of the spear. 
It's the first thing people see and hear. It's your first shot at grabbing people's attention and arousing their curiosity. How are people supposed to talk about your new company if they can't remember or pronounce the name? 

Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You'll need time. You'll need insight. You'll need to start on Page 1. 

Don't Call It That is not a book about naming. It is a step-by-step workbook that walks you through the ins and outs of the naming process. This book is your best defense against awful company names and the people who find them "practical" and "functional." A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
The second edition of Don't Call It That is 40% bigger than the first. It has six new chapters, interviews with people who used the book to name their businesses, new name species, sixteen exercises and an expanded trademark section. 

The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. 

How do you find a name that's available?
How do you find a name that grabs people's attention?
How do you tell the difference between a good name and a bad one?
How do you test names in the real world?
How do you find a name that elevates you above the competition? 

Don't Call It That will set you straight. 
Comments
  • History of Christmas Food and Feasts
  • Winter Gatherings
  • Williams-Sonoma Best of Thanksgiving
  • Saving Dinner
  • Fun Fall Foods
  • Thanksgiving
  • 500 Amazing Candy Recipes for Your Sweet Tooth
  • Fraiche Food, Full Hearts
  • Let's Talk Turkey . . . And All the Trimmings
  • A Southern Thanksgiving
  • Very Fond of Food
  • 100 Gelato Recipes : True Italian Ice Cream With or Without Ice Cream Maker
  • Home Made Christmas
  • My Drunk Kitchen Holidays!
  • Great Gifts in a Jar: 200+ Delightful Gifts Recipes to Impress Everyone
  • Our Favorite Christmas Recipes Cookbook
  • Forgotten Skills of Cooking
  • Bi-Rite Market's Eat Good Food
  • Cookie Craft Christmas
  • Taste of Home Christmas
  • True Food
  • The Borough Market Cookbook
  • Cook This Now
  • Taste of Home Best Loved Cookies & Candies